Buying Brand Mentions for AI Search? Google Compares It to Buying Links
Gary Illyes warns that buying brand mentions to appear in AI Overviews is as dangerous as buying links, with detection systems already in place.
Matt S. Riley
Building websites since before Google existed. I've run SEO, growth, and content for startups across California — and I've watched every 'revolutionary' tactic eventually expire. What doesn't expire: understanding systems, compounding effort, and thinking slower than everyone else.
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