Buying Brand Mentions for AI Search? Google Compares It to Buying Links
Gary Illyes warns that buying brand mentions to appear in AI Overviews is as dangerous as buying links, with detection systems already in place.
SEO & Search
SEO strategy, technical audits, and algorithm analysis — built on 25 years of hands-on practice and real campaign data.
Best Screaming Frog Alternatives in 2026: 7 Tools Compared for SEO Audits
Compare the top Screaming Frog alternatives in 2026: Sitebulb, Lumar, Sitechecker, LibreCrawl, Netpeak Spider, and Botify. Find the best SEO crawler for your team size and budget.
Technical SEO Audit 2026: Checklist That Fixes Rankings
Run a complete technical SEO audit in 2026: crawl, rendering, Core Web Vitals, schema & tools with honest USD pricing. Fix what actually kills rankings.